Families can expect the same colorful cereal—made with colors from natural sources by the end of 2026.
If colorful cereal is a staple in your home, here's some news worth sharing! WK Kellogg Co. has announced that all of its cereals will be made without artificial colors by the end of 2026—a full year ahead of the company's original timeline.
That means favorites like Kellogg's Froot Loops and Kellogg's Apple Jacks will soon get their vibrant colors from fruit and vegetable juices and other plant-based ingredients instead of artificial dyes.
What Parents Can Expect
According to WK Kellogg Co., families can expect:
- 🌈 The same bright, colorful cereals using natural color sources.
- 🥣 The same great taste kids know and love.
- 🌱 Simpler ingredient lists with no artificial colors.
- 📦 Removal of the preservative BHT from the small amount of cereal packaging that still contains it.
The company says it invested in its manufacturing facilities to ensure the new recipes deliver the same quality, flavor, and iconic rainbow colors consumers expect.
A Focus on Simpler Ingredients
The announcement is part of WK Kellogg Co.'s broader commitment to helping families make informed choices. The company recently introduced its new SPOONS nutrition guide on cereal packaging, designed to make nutrition information easier to understand at a glance.
Before rolling out the updated recipes nationwide, Kellogg conducted extensive consumer taste testing to ensure the cereals maintained both their familiar flavor and colorful appearance.
Good News for Families
WK Kellogg Co. has also shared that cereals served in schools have already been reformulated without artificial colors, and the company stopped introducing new cereals containing artificial colors earlier this year.
For families looking for foods made with simpler ingredients, this update offers another option at the breakfast table—without giving up the colorful cereals many kids enjoy.
Have a favorite Kellogg's cereal at your house? Keep an eye on grocery store shelves later this year as the updated recipes begin arriving nationwide.
